The App store advertises the app store price.

Your entire line of reasoning seems ridiculous to me, but even granting most of your premise, the wholesale price would be the price companies sell their software at with bulk discounts (purchasing 100+ seats instead of 1). What ancestors are referring to are the single unit sales price set by a company absent outside pricing interference by Apple, which is absolutely the MSRP equivalent.

What ridiculous premise? Can I go into any retail store and mark my product with the wholesale price and advertise the “tax” the retailer charged for letting me sell it in the store?

Words Mean Things.

A “tax” is a government imposed fee.

A wholesale price is the price that a manufacturer sells a product to a retailer. Every retailer has a markup from the price that they get a product from a consumer. Do you think retailers don’t make a profit from the goods they sell in their store?

When did the MSRP not include a margin for the reseller? Why would a retailer sell a product without any margin?

You realize that everything you buy from a store has “pricing interference” from the retailer don’t you?

I'm just going to go ahead and assume your posts on this are intentionally obtuse. If not, try considering how the situations might be differentiated and why that might make your chosen analogues of wholesale vs retail might be flawed.

Have fun with all your posts on this story.

Let’s keep it simple. Does any store allow goods to be sold without a markup for them to make a profit? When I walk into Walmart, how many of the items have a price labeled from the factory? Has any retailer of digital goods ever sold at cost? Does Epic charge a markup for their digital goods or do they sell at cost? Can I buy virtual goods for use in Fortnite and avoid the “Epic tax”?

No one said there is no markup. MSRP is explicitly not "at cost" or even wholesale. That is the actual point. MSRP is constant at all retailers though.

You really think that all retailers sell the same goods at the same price? Have you ever looked at the price of snacks at a movie theatre and compared the price anywhere else? Heck even at the grocery store a 20 ounce soda sold on the aisle is cheaper than the same soda sold at the checkout line refrigerated.

Are cars all sold at the same price everywhere? TVs? Computers?