Also, the enterprise accounts are $299 and I imagine other than the overhead of the initial on-boarding checks, these generally have pretty low overheads as the enterprise signed apps go through no review process.
It limits the types of apps found in iOS.
Re:WordPressiOS Locked by App Store
by hombre_fatal on Saturday August 22, 2020 @07:26AM
(#24243406)
And it limits spam.
For a popular income generating app, the $99 will make an insignificant impact on the marginal cost. But the vast vast majority of apps are not in that category, and the $99 does have an impact.