Willamette Week is one of the two standard rags in the Portland area (the other is the Portland Mercury) and this story was also in the Oregonian (aka OregonLive) from your own link. It matters to Oregonians quite a bit; perhaps it's not interesting to folks who don't live in the area.

Edit: Also, it's worth keeping in mind that this is not a fresh story. The Oregonian covered it a year ago [0].

[0] https://www.oregonlive.com/environment/2019/06/facebooks-new...