Re:Ask HN: Is a SaaS provider expected to have a trademark i...
by mattbee on Friday August 21, 2020 @08:33PM
(#24240481)
Yes we spent £20k to win our registration, but could have lost the mark entirely - I can't imagine what that would have cost instead.
It's a tricky expense to justify when you're bootstrapping, but if you're funded at all - put those TM registrations on the list!
> Happened to my last company, the new company didn't want to budge and it must have cost £20k to rectify compared to the few hundred it would have cost if we'd registered it ourselves when we started trading 10 years earlier.
£20k might be cheap compared to the fees associated with keeping a TM registered in multiple categories in multiple countries for 10 years.
It's pretty easy to spend $5K registering a TM in two countries across the number of categories you'd expect most SAAS companies to register in, and generally I think that gives 5 years of protection.