One random other good factor: Atlanta has a huge imbalance of women vs men (as in, there are considerably more women than men). This skews even further when you take gay men out of the counts (which there are a lot of in Atlanta). This means its considerably easier to find women in Tech here than many places out west. (The same goes for several other minorities).
The imbalance is also useful for dating purposes too if you're interested in that part of things.
If your startup is related to music, this is probably one of the better towns for it (lots of hiphop labels are centered here). CNN is here, and Turner is a veritable fountain of contractor based work (if you need a bit of consulting work to tide you over). Also: Probably one of the easiest cities to host a conference in.