I think this dismisses the article as a whole a bit too quickly.
> The fact that sometimes evidence is hidden... does not support any arbitrary claim made without evidence of its own.
Agreed. I didn't interpret the author as trying to imply this. I think the author was trying more to fight an instantaneous "no you're definitely wrong" than to convince the reader "yes this author's claim is correct."
He is honest with the extraordinary proof he needs, but his article never much strays from pure speculation. It’s a nice flight of fancy.
A lot is lost to history, no doubt, which skews our understanding greatly, especially prehistorical. But that is Dozens of steps away from finding a laptop from 10000bc or marsial burial chambers and having your advanced civilization theory stick.
The article felt like shoehorning theories / finds to make them stick in his view.
ie. Having the mainstream put their money where their mouth is.
I don't see an issue with that. He isn't actually claiming that prior civilizations exist - simply that it's plausible that they did (depending upon what you interpret as "advanced").
This wording is very reminiscent of a lot of writing from conspiracy theorists. It starts with a very plausible claim that experts are sometimes overconfident in a mainstream belief about topic X, but then immediately leaps to the conclusion that we can therefore make up any claim whatsoever about topic X and it ought to be treated just as seriously as mainstream beliefs held by experts.
You see this all the time in government/political conspiracy theories. Yes, we have in the past uncovered real substantial government conspiracies and attempted cover-ups. But that doesn't mean that any claim whatsoever about a government conspiracy is true or should be treated "with the same priors" as any other claim. Likewise, the fact that some experts have been wrong about what artifacts they expected to find in a certain archaeological dig does not mean that all claims about human history should be treated with the same level of seriousness. The fact that sometimes evidence is hidden (either deliberately, or due to lack of resources, or due to misguided research, etc.) does not support any arbitrary claim made without evidence of its own.