Fair enough but Apple and Google have essentially built out the entire mobile digital ecosystem. While I can empathise with the mindset that they should reap the benefits of investing and nurturing the platforms, they are also for all intents and purposes a duopoly so I am in favour of that control being wrested back into the hands of consumers and the relationship being renegotiated - the distribution platform of mobile software feels more like a public good than a private ecosystem given the way we depend on it