That’s why Disney’s Crown Jewels are not its studios but ESPN
That may be true in the US, but I doubt many Europeans would be able and willing to pay that much.
Sky TV UK charge £59/mo ($77) for the package with sports and movies. The "everything" package with UHD and a second set top box costs £97/mo ($127). Nearly half of UK households have satellite or cable TV.
And, as I said in another comment with respect to streaming, YouTube TV alone is $65/month.
So, yes, many normal working people do pay on the order of a couple hundred dollars a month for video entertainment.