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Re:Apple, Epic, and the App Store by antaviana on Monday August 17, 2020 @07:15PM (#24193422)
It is explained in Steve Jobs book. Steve wanted a 30% share on all deals where he has distribution.

The challenge was to massage the numbers of the deal so he could see his 30% and approve it.

Also the 30% is often the budget for the Sales and Marketing operation in a typical organization.

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