Epi-pen approx 97% $8/injector, so $16/two-pack, selling for $700 in 2016 https://www.mercurynews.com/2016/10/01/epipen-outrage-silico...
Of course, software sales have much higher margin of production cost (every copy but the first is free-to-make).
iOS is the minority smartphone OS in the US and in the world. In the world their share is under 20%. In the US it’s under 50%. In both cases, shrinking.
If Apple/iOS is a minority that means someone else must be a majority. Who, exactly, do you think should be the target of that balancing, and why?
Too many usinesses can't live without access to iPhone users.