I think you have the motivations of iOS users a little backwards. I use an iPhone specifically because I want and benefit from Apple strong-arming developers.

Software is in a lot of cases non-fungible and so I gain exactly zero choice and freedom when a piece of software I need decides in the name of "freedom" to switch payment systems and app stores. I at least chose to buy an iPhone and want to use the App Store, the same can't be said for a would-be game that's exclusively on the Epic store.

My only real choice as a user on most platforms is just not using an app, but Apple actually has some weight to throw around in my interest. It's technically not "choice" or "freedom" in the way you want but broadly they make the decisions I would have made and actually have the power to make it happen.