100% agreed. I was shopping for some recording gear earlier, and (habitually, I guess) checked amazon to see what was available. Zillions of things with brand names like "foofer" and "fifine" (yeah, I'm making those up, but you know what I mean).

What are those things, really? I don't know.

I hit Guitar Center instead, and there's this clearly presented list of brands that I mostly kind-of recognize, a simplified set of products.

The thing that amazon does really well is deliver things fast.