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A comment on Web by Google (TM). Parent comment

Re:Web by Google (TM) by josho on Sunday August 16, 2020 @10:06AM (#24177890)
My understanding is that amp forces pages to stop doing the things they’ve been doing for years that made their pages bloated and slow to load.

It’s too bad the sites just couldn’t do that on their own and avoid the need for amp.

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Re:Web by Google (TM) by RonanTheGrey on Sunday August 16, 2020 @04:17PM (#24180887)
Exactly. Google could simply have changed their algorithm to penalize that behavior and it would have led to the same outcome.

Instead they created their own monster in response.

A reasonable person might ask why they didn't go the simple route.

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