The only way around a centralized solution is a magical "disable garbage" ad block extension in the browser, and those also exist, and are maintained once again, by a centralized group.
Ok so another solution, just stop indexing or boosting the garbage sites forcing them to change, that's what amp does yet again.
I agree that I want some greener pasture alternative from over yonder, but what?
I also think you have an exotic definition centralization.
> sites
Sites is plural, so this is not a centralized solution. There are multiple competing options.
> just stop indexing or boosting the garbage sites forcing them to change, that's what amp does yet again.
No it doesn't. AMP is faster, so AMP sites get boosted based on being faster. It's an indirect effect, at least according to Google. Google could have stopped at applying a big penalty to dog slow sites. No lock-in promoting tech required.
There was a huge missed opportunity for Firefox here to do some aggressive garbage removal in these sorts of pages. They'd probably have a much bigger share now if they had
Content would furiously jump around as the page was overcome by advalanches, videos on autoplay would pop up in all the corners, as you scrolled, the page would often break at paragraphs as even more videos would load, secretly sliding in the content like some infestation. If you tried to highlight text to copy, you'd see interstitial popups of yet again more ads and then discover your clipboard was populated with ad after ad.
Then when you copied the URL, it was full of fingerprints and UID hashes from all these providers so it was hundreds of excess bytes, usually leaking personal information. You'd have to chop it off or just give up and share the extra tracking garbage at the end of the url
And this was essentially all of the local news sites. They were indistinguishable from the click here to download virus typosquatting sites. It was horrific. Often loading an article would lock up and crash the browser, it was totally completely unusable. This was the post-flash web that we all desperately wanted, here ya go!
I really don't like amp, but it has fixed that problem so effectively that you have to remind people in detail that it actually once existed.