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Re:Facebook is now merging instagram and messenger chats int... by switch11 on Saturday August 15, 2020 @11:19PM (#24174689)
This is very true

what they fear most is

Instagram and Whatsapp getting split up from Facebook

And then it becoming a contest of

FB vs Instagram Vs Whatsapp

If they integrate them in, then they get two good side effects (the real intended effectS) in addition to 'easier for users'

A) Very hard to split it up, as it 'breaks the experience for the users

B) After the split the three companies are FORCED TO WORK TOGETHER

it becomes three companies sharing three shared products

*

Another fact that has to be considered is

A lot of Instagram's growth was done leveraging what was learnt at Facebook and using Facebook users

Now you get the danger that

The three companies (if split - FB, Instagram, Whatsapp) could feed and grow competitors to each other

By having them so interconnected, it also prevents one company to 'build in' a possible competitor to another and grow it quickly

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