There isn’t much around to govern social enterprises, so we don’t have much of a framework.

We report impact regularly internally (it’s in dashboards the whole team has access to) and through the B-Corp certification we get assessed in detail every few years. Our staff hold us to account, more than our customers or the law.

For us we found a mechanism where benefit and profit are aligned, and I think most good social enterprises have done the same. That’s to say that the more impact we have, the healthier we are on classic business metrics.

Can you tell me a little more about the mechanism you found? I'm understanding it as your staff holding to you account -- how do these conversations typically go?