You're right, that's my bad. The thinking I had in mind when making the post is that entrepreneurship is difficult enough and the desire to make social impact introduces a sometimes competing demand.

I wanted to get some perspective on what this is like and if there were any role models out there to study as I am keen on going down this road!

I think it’s certainly an extra thing to consider and just focusing on profit is maybe easier in the short term, but I think profit without purpose quickly leads a company directionless and staff demoralised.

Social impact may be more sustainable. Think about a parasite that kills its host vs two organisms that exists in a symbiotic relationship.