I agree, and this is my instinct, but I worry about the effort becoming very asymmetric. In a world where a large amount of content CAN be generated (my time to read becomes much larger than time to generate / get my attention), and I may or may not be reading sincerely generated content, at what point do I get to attack the content creator for that, especially since it's very difficult for me to understand any given content creators intentions without some level of social proof or trust.

I think we're likely to get to a place where we either consolidate to trusted sources of information, or accept machine generated content as valuable on its own, even if for novelty and just move on with our miserable lives.