It's the pretty standard response when you're a service provider and you know your customer isn't directly footing the bill: you either just flat out raise prices, or you add on expensive amenities to make you look more competitive/attractive.

I guess you could say the same for a publicly-funded system, but at least there the funding is limited and controlled. A lot of people sadly won't blink twice at taking out a larger college loan, even if it'll saddle them with crippling debt later on.