> I don't like browsers that do this, its the first thing I turn off in Safari, but how does Apple manage to get away hiding the full path under positive intent, but when Google does it its because they're evil?

I don’t like it either, but I assume the difference arises from the fact that Google would benefit from deemphasizing the URL and has done work already in faking it, while Apple probably does it because it looks clean and it thinks its users will be tricked by apple.com.help-virus-14682825821&824826.