Re:Google resumes its attack on the URL bar, hides full addr...
by sp332 on Friday August 14, 2020 @10:28AM
(#24158378)
Instead of browsing via URL, companies could buy "AOL keywords". A user could just put in a keyword, like "dog food", and AOL would send them to a particular dog food page. In the days before good search engines, this was very convenient even though it was obviously pay-to-play.
https://www.youtube.com/watch?v=1npzZu83AfU