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Re:Epic will mock Apple’s most iconic ad as possible revenge... by dehrmann on Friday August 14, 2020 @12:11AM (#24153271)
If Apple charged 5% (which is still more than a credit card processor), I doubt so many companies would be complaining.
Re:Epic will mock Apple’s most iconic ad as possible revenge... by guidedlight on Friday August 14, 2020 @12:17AM (#24153303)
Apple still needs to pay credit card processors.

Avoiding most of the 30% cut is actually rather easy for consumers, but not for developers.

App Store Gift Cards can be purchased from retailers with a 15% to 20% discount (https://www.ozbargain.com.au/product/itunes-gift-card). And those retailers aren't making a loss either.

Re:Epic will mock Apple’s most iconic ad as possible revenge... by dehrmann on Friday August 14, 2020 @12:32PM (#24159992)
> Apple still needs to pay credit card processors.

That's why I said 5%. They don't need to run it at-cost or take a loss from it, but considering it's a closed platform, it shouldn't be a massive profit center, either,

Re:Epic will mock Apple’s most iconic ad as possible revenge... by cma on Friday August 14, 2020 @02:00AM (#24154217)
In many states gift card balances remain with Apple if they expire or are lost. They may make close to more money from that than the discount.
Re:Epic will mock Apple’s most iconic ad as possible revenge... by guidedlight on Friday August 14, 2020 @06:32AM (#24156140)
Apple gift cards don't expire.
Re:Epic will mock Apple’s most iconic ad as possible revenge... by cma on Friday August 14, 2020 @12:06PM (#24159704)
In some states they can earn interest on them, meaning they still effectively expire over time unless we hit deflation.