Yeah, but in the 90s it was physical distribution. Shelf space has value. Virtual shelf space is unlimited and has almost no value. A 60% cut would be a good deal if it guaranteed you visibility equal to being on the shelf in BestBuy. Plus, there were many retailers where you could sell your products and no one could literally prevent you from building your own store if you wanted to.

Imagine if Walmart was the ONLY retail store on the planet and took 30% of all revenue while selling their Great Value products in industries that have 30% margin (ex: music streaming).

It’s time for regulators IMO.

It obviously has enough value for Fortnite that made almost a billion dollars after the 30% cut selling virtual costumes and skins - that really have no value.