How does the unconnected get buzz for their startup?

Re:How does the unconnected get buzz for their startup? by webwright on Wednesday May 23, 2007 @05:09PM (#24152)

I don't buy this. I've gotten on TechCrunch twice (with related splash on Digg and Del.icio.us), most recently a month ago with http://www.rescuetime.com - which was (at the time) just a series of screenshots and a beta sign up form (i.e. pure vaporware, just about). Neither time did I solicit coverage.

The first time I got on TechCrunch, I was living in Anchorage, Alaska.

The trick is:

1) Build something that is unique (or at least has a twist). No one wants to talk about yet another restaurant review site.

2) Build something controversial (or at least something that is interesting to talk about). I met a guy in Seattle who is trying to build (I kid you not) a social network for car insurance customers...zzzzzzzzzz

3) Talk about what you've built in a clear, compelling, and sticky manner. Try to understand the audience that you're speaking to and communicate it in a way that speaks to THEM. Most hackers suck at this. It requires a combination of information design and copy-writing.

[ Parent | on HN ]

Re:How does the unconnected get buzz for their startup? by davidw on Wednesday May 23, 2007 @05:15PM (#24156)

Buy what? I was just feeling humorous... I didn't have a point. I just liked the sound of "The Unconnected" and how it reminded me of the Clint Eastwood movie title "The Unforgiven", which I've never seen.

Good advice in any case!

[ Parent | on HN ]

Re:How does the unconnected get buzz for their startup? by master54 on Thursday May 24, 2007 @02:40AM (#24252)

Did you have to pitch your startup to them? How many tries did it take before Techcrunch feature you?

[ Parent | on HN ]