So distribution deals for physical goods are not analogous, right ? Like Best Buy doesn't get a cut if I pay netflix to watch it on the TV I bought from them.
Like Best Buy doesn't get a cut if I pay netflix to
watch it on the TV I bought from them.
Imagine Best Buy's extremely large presence in the world of television-selling. You could get your streaming service into a lot of homes if they promoted the heck out of TVs featuring your service in exchange for a cut, right?
Depending on the % cut they wanted, that could be a great deal for you. Suppose the % cut was 0.0000001%. Certainly you would take that offer. And probably 0.0001%. Maybe even up to 10%. Maybe even 50%, depending on your business model?
Anyway, I have lots of problems with the App Store, but man... that 30% sounds pretty fine. Access to that many users, many of whom have payment information stored a mere tap away?
If you sign up for a Target card, they get an initial cut and then monthly percentage based on your usage. A bank is managing that card not Target.
Putting aside the ethics of Apple's content stranglehold for the moment, the economic side of things seems like a very nice deal -- 30% is not bad compared to various distribution deals (for physical and virtual goods) of which I have some slight familiarity.
Are there distribution platforms that allow you to get your app/product/etc to that many people without taking a cut?
I'm kind of fed up with Apple for a variety of reasons, but this doesn't seem like one of the problems to me.