The interesting thing is that it didn't hit the user directly until now - from what I can tell, Epic Games were quite happy to charge the same amount on platforms like PC and pocket the extra 30% right up until the day that they pulled off this stunt and needed to spin Apple's cut as something that cost consumers money rather than Epic, and presumably they'll put the prices right back to normal if they win.

The other interesting thing is that they're charging the reduced price on consoles which I believe take a similar 30% cut to Apple.