They pioneered the "battle pass" model for cosmetic items, and their constant release of skins, dances, etc can create a lot of recurring revenue I imagine.

Weird, on the one hand I'm thankful to hear it's not "pay to win" stuff, but on the other, wow that's a lot of skins and dances!

Edit: Insert joke about Quantitative Easing here

Yup, I think they definitely found the sweet spot for making revenue from games — offering players sweet returns if they keep playing (you buy the battle pass for 1000 vbucks, but you can earn back 1500 just from playing casually) while still keeping it relatively competitive and not "pay to win". They did host a $30 million world cup event after all :)