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Re:Server-Side Tagging in Google Tag Manager by jon_wu on Thursday August 13, 2020 @12:19PM (#24145008)
Not exactly. Although Segment has some backend integrations, most tags still need to be on the client side. Each tag typically tracks its own cookies and uses third-party cookies to learn more about each user. However, as those cookies are starting to go away and privacy is starting to increase, we may see a big shift.

I'm hopeful something like this will take off. I'm tired of adding so many slow third-party tags.

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