Survival of the fittest. Competition on the market guarantees that, over time, the companies that do useful things and balance that with profits and employee needs will die off, while companies good at maximizing revenue by any means necessary will flourish.
That's my cynical realization. Both too little and too much competition on the market is poison.
wether or not that is a concious goal. it defintiely seems the result that is happening in our current culture
sometimes i think of it like a horse and a jockey, somehow the horse was acclimated to allowing someone to ride on its back, tell it where to go, and how fast to run... in return the horse gets a stable, some food and a trough... but even if the horse is compensated for its "work" its still a releationsnip of "rider" and "rode on"
I think people conflate the above with "wanting to contribute to society and benefit others" because you're not usually willing to pay for things that don't benefit you. However we all know there's a massive section of capitalism that's built on manipulating people to buy things they don't need or will actually do them harm, and there's also a huge section that benefits from desperation and will use it's political weight to increase said desperation if possible.
Of course in principle it's possible to have a company that balances a healthy profit with a useful and beneficial product, but in practice a vast majority of companies will abuse its customers and employees as much as legally permissible if it increases the incomes of the upper echelons. At least that's my view.
So nowadays I just do my job to get my stagnant wage, so that I can pay my extortionate rent.