No one will probably see this so deep in the comment tree, but I appreciate your level-headedness throughout this exchange, and I agree with your point that a winning high level strategy for Mozilla is not self-evidently obvious.

And for what it's worth, I used Hubs a little, and it was pretty neat - thanks. Unfortunately I was never able to gain traction on using it more regularly, as the nerdiness level of a 3D/VR environment was too high for my social circle.