Branded as such? What? I'm constantly pestered by messaging which is telling me to get involved in these issues. The point is, I care, but I have more pressing issues to work on. Yes, my family members getting harrassed because of their skin color is an issue that affects me, but if I am getting kicked out of my apartment for not paying the rent then it is not an issue I can spend time or money on. Even if I did spend time or money on these 'one percenter' issues, the negative impact to my life would be great while my contribution would have a negligible impact on the issue.

I have no time to virtue signal by participating in meaningless social activism. I will help individuals where I can because that is somewhere where I can meaningfully affect change with my actions.

Maybe it's my age. Maybe I'm cynical, I don't know. I used to care about these things. I bought a crappy house in a crappy neighborhood to save gas. I wasted money on a solar panel system. I planted native plants, composted and grew my own fruits and vegetables. I was worse off for it, and no change came from it. If I managed to save any resources, they were quickly consumed by some other wasteful excess of society.

Unless your activism is effective, it is useless. It is basically religion at that point.