The Rust ecosystem shares some characteristics and idioms that are familiar and appealing to JS developers, like:

- leaning on (some) pragmatic FP concepts

- modern tooling and dependency management

- very _approachable_ and solid documentation, books etc. (see MDN, Rust by Example, Rust Book, Eloquent Javascript...)

- both can target the browser (well)

- Mozilla has a very good name in the Web dev community. I think at least; this is definitely relevant to me.