I think that men have the same expectation. What's different is: Men are working with a relatively stable means of expression. They're working with clothes that are naturally more multi-season (both in terms of utility and in terms of aesthetic norms.) And it's more socially acceptable - even required in some contexts - for them to wear basically the same thing every day.

Whereas women are expected to take part in a sartorial red queen's race where everything is changing so rapidly that the statement you make by wearing a particular piece of clothing in summer 2018 might be markedly different from the statement you make by wearing it in winter 2019 or summer 2020, so it only serves to express your personality in the way you intend for a desperately short span of time. Worse, even within summer 2018 it might make one statement on June 18, and a completely different statement if you dare to wear it on June 25, because, even if nobody at your office actually will notice and judge you for wearing the same outfit on two consecutive Mondays, you've likely been conditioned to expect it to happen.