I think the idea is that they have identified it as an area where they can make productivity gains. If the throughput is there it has obvious in-the-field applications i.e. Who actually enjoys fucking around with cables before you even wire up the DUT - if you want to automatically (say) measure the efficiency of a power supply over some parameter you have to do it by hand (SCPI takes too much time)
I think the idea is that they have identified it as an area where they can make productivity gains. If the throughput is there it has obvious in-the-field applications i.e. Who actually enjoys fucking around with cables before you even wire up the DUT - if you want to automatically (say) measure the efficiency of a power supply over some parameter you have to do it by hand (SCPI takes too much time)