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A comment on Facebook Ads: The Cheapest Traffic You'll Ever Buy. Parent comment

Re:Facebook Ads: The Cheapest Traffic You'll Ever Buy by ig1 on Monday April 04, 2011 @10:48PM (#2409463)
For both the Theory of Geek and CoderStack ad campaigns going from initial ad to an optimized ad dropped eCPC by two orders of magnitude. Optimization has a huge impact on Facebook Ads.

Although if you're paying $0.05/click for traffic on Google there's probably less upside for you then someone who's paying $0.50/click on Google.

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Re:Facebook Ads: The Cheapest Traffic You'll Ever Buy by justinchen on Tuesday April 05, 2011 @10:53AM (#2411156)
I second that. Just changing the image will often swing CTRs wildly. One of the great things about FB ads is that you can put an image (unlike google text ads) and the audience responds very well to images.
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