Incorrect in the case of Apple. The government first approved their iBooks Store and iTunes Movies, then six month later, in 2016, shut them down, in what the NYT called a "startling about face". Apparently the Chinese authorities could not abide by the possibility of a foreign company purveying books and movies in China. There is nothing straightforward about "playing by Chinese rules".

https://www.nytimes.com/2016/04/22/technology/apple-no-longe...