To be clear, it is about the type and frequency of ads. I don't live in a place with a bunch of billboards, but whenever I drive through the Bay or LA it is jarring. Same when I watch YouTube on my phone. So it a big part is how they are used and implemented. For example, I don't mind the ads when listening to podcasts (I couldn't care less that rocket mortgage wants to tell me about themselves) or DDG's sponsored links. These do not feel invasive and since I am using a free service I can accept the payment of my time/(half-assed)attention as a means of funding the service. It is this type of advertisement that I do not think the general populous minds (as a form of payment). But I am not comfortable with ads outside this scope (tracking, individualized, etc).

And I do like to pay for services to bypass ads even though I use ad blockers that mitigate them anyways.