Nah, I think the comparison was apt. IG's features are not purely social networking. The 'TV' portion is an attempt to create a youtube/video alternative. The video chat can replace phone/video messaging. The 'shop' feature is an e-commerce gateway.

I wouldn't say the UX challenges get any easier as you grow from social networking "super app" to generalized "super app." If anything, it would become more challenging, and the top comment would make more sense as to how it appears intuitive.

On the topic of social, though, WeChat has private messaging and broadcasting, location sharing, a social feed of friends' updates, and public accounts that can push feeds to subscribers [1]. Mediums include text, voice, photo, video, and location, all shared through a variety of types of feeds.

[1] https://en.wikipedia.org/wiki/WeChat

We used to call "super apps" portals. Mistaken valuations of their stickiness generally led to the first cratering of internet company values.

AOL and Yahoo eventually died because there were individual sites that did the individual parts that they had better, and then they became less than the sum of their parts. Similar to how massive industrial conglomerates in America fell apart, or department stores when specialized fashion retailers became a thing.

East Asia is just a lot more friendly to conglomerate structures in general. Korea has Naver and there's Yahoo Japan.