They "hit a wall" in the sense that they couldn't keep up the hockey stick style growth that venture capitalists have come to expect.
Re:TikTok and the Sorting Hat
by WillPostForFood on Wednesday August 05, 2020 @07:19PM
(#24066668)
Maybe that's true, but in that case it was just Bytedance as a financial savior, not technical or product savior. Could have been Facebook, Google, or anyone with deep pockets.
Music.ly blew up in 2015 and was in the top app charts for a year before Bytedance bought them. They were at 133 million registered users and 40 million MAU in 2016. What was the wall they hit?
https://digital.hbs.edu/platform-digit/wp-content/uploads/si...