Don’t be afraid of really jacking up prices. We once had an enterprise customer who turned out to only need our self-serve $80/mo package to start. He told us to add at least one zero to that because $80 was too small for him to expense. That customer is now paying over $20k/mo as they’ve grown on our platform.

Geeze thats amazing. See it's all relative. I need to find a customer like that.

You're so right though money is a mindset. You get what value you can reasonably offer but that's not the entire picture. It's what you believe you're worth combined your negotiation skills. As long as you have leverage and good positioning then you can make some sweet deals.