Re:How A Cheese Goes Extinct
by gerdesj on Tuesday August 04, 2020 @06:14PM
(#24055061)
Beautifully written article. I think I slagged off the last one from the New Yorker linked on HN but this one is lovely.
... they leapfrogged back through history and secured the name Stichelton ... the Old English name for the town of Stilton ... the cheese was more itself than ever.
That is exactly the solution I'd have tried to deploy: if you want to market "ye olde worlde" make sure you know "the old world". Ye is pronounced the or thee - the Y is actually thorne which is a lost letter of the alphabet in English. The trailing "e"s are silent.
If you can't use Stilton then using Stichelton for your product implies age and is not too far from Stilton to be fairly obvious in the UK and can be spelt out in a Gothic black-letter fount. Good skills.
I live quite close to Cheddar and quite a few cheeses are made hereabouts.
... they leapfrogged back through history and secured the name Stichelton ... the Old English name for the town of Stilton ... the cheese was more itself than ever.
That is exactly the solution I'd have tried to deploy: if you want to market "ye olde worlde" make sure you know "the old world". Ye is pronounced the or thee - the Y is actually thorne which is a lost letter of the alphabet in English. The trailing "e"s are silent.
If you can't use Stilton then using Stichelton for your product implies age and is not too far from Stilton to be fairly obvious in the UK and can be spelt out in a Gothic black-letter fount. Good skills.
I live quite close to Cheddar and quite a few cheeses are made hereabouts.
mmmm cheese ...