1. Paid in cash.

2. Paid in power.

3. Paid in social status.

4. Paid in deferred career benefit.

Because of the reach of content with the internet, the pay in categories 2 and 4 has gone up. It depends on what you do, but pay in category 3 may also have increased. Unsurprisingly the cash pay is going to decline.

In my own case, I write a fair bit. I gain career benefits. I gain contacts from Hacker News as I write under my own name. There are friends who find it cool that I am published on Stack Overflow. I have a regular software engineering job, so the money now is not a priority.

Eventually most content creation is just going to be supported by people doing other things to earn a living. Only deep investigative journalism would require someone to earn a full time living doing it.