Re:TikTok and the Sorting Hat
by starfallg on Tuesday August 04, 2020 @02:34PM
(#24053078)
>TikTok's rise was very much a viral sensation.
The main reason being ByteDance had deep pockets to acquire users. The amount of ad spend on user acquisition was unreal at $3m a day through 2018 and 2019. Literally billions were spent on promoting the app. Any half decent social media app would have done well.
The main reason being ByteDance had deep pockets to acquire users. The amount of ad spend on user acquisition was unreal at $3m a day through 2018 and 2019. Literally billions were spent on promoting the app. Any half decent social media app would have done well.