Re:Dan Ariely and Irrational Comparison
by mekoka on Tuesday August 04, 2020 @08:52AM
(#24049411)
Regarding choice deferral, perhaps you should take another closer look at that experiment. It seems to me that you may have missed the fact that the choice that was taken away is not "online + print", but rather "print only", which yielded 0 subscribers in the original batch.
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I didn't, think of it this way:
In the first experiment I can choose if I'd rather have online (59$) or print version(125$). Either way I'm risking the disappointment of taking the wrong choice, or I can choose online for 59$ plus a 66$ hedge against choosing wrong.
In the second experiment you've eliminated the risk of choosing print and realizing later that I wanted online, so hedging makes less sense (i.e. I'm willing to pay less for hedging my choice).