No, blaming it on a lack of discipline or willpower is the easy thing to do, and it's what we've BEEN doing, all while enabling companies like Coca-Cola to mass produce addictive, sugary garbage. We're all victims of our own biology. For most of human history we didn't have easy access to cheap sugar, which absolutely lights up pleasure centers of the brain. Companies like Coca-Cola exploit this, and I truly can't believe we still have to argue this. So I'll say it again: food companies exploit the human brain for profit. This will never not be true as long as we keep doing what we're doing.

Is there a place for the occasional Coke in a healthy world? Absolutely. Life's short, enjoy a Coke once in a while. But does Coca-Cola (the company) need to advertise it literally everywhere while getting massive corporate welfare at the expense of the world's health? Probably not.