Facebook hate-speech boycott had little effect on revenue

Re:Facebook hate-speech boycott had little effect on revenue by wolco on Sunday August 02, 2020 @09:05PM (#24033169)

1) Facebook is unique. But it is a costly way to reach a target group and usually the goal is to build other channels. Big brands are not looking to reach smaller targeted groups.

2) Daily users/monthly users is not really the stat worth tracking. That number was going to go up because of covid. I wonder about time spent on the site and time spent scrolling. That feels the important metric that has been dropping and tells a different story.

3) doesn't completely tell the story because if coke was cutting anyway that should show up

4) The differences on how each police hate speech doesn't really matter to anyone.

The real reason is 5: 5) Facebook raised prices for everyone else.

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Re:Facebook hate-speech boycott had little effect on revenue by jamiequint on Monday August 03, 2020 @12:11AM (#24034161)

5) is objectively false, CPMs were down on average during this time period, mostly due to lower demand because of COVID.

Facebook runs a VCG auction and is transparent around how payment works on their site, so there's not really any way for them to "raise prices" singlehandedly outside of this mechanism without being legally liable.

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Re:Facebook hate-speech boycott had little effect on revenue by nradov on Sunday August 02, 2020 @09:19PM (#24033237)

I hardly saw ads for any big consumer brands on my Facebook feed even before the boycott. The vast majority of ads are from smaller companies. Not sure if my experience is typical?

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Re:Facebook hate-speech boycott had little effect on revenue by fatnoah on Monday August 03, 2020 @11:57AM (#24039381)

I see the same thing. I see a fair number for businesses actually in my town.

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