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A comment on Facebook hate-speech boycott had little effect on revenue. Parent comment

Re:Facebook hate-speech boycott had little effect on revenue by johnchristopher on Sunday August 02, 2020 @04:42PM (#24031551)
I wonder how that boycott was set up and effectively put in place: disabling facebook pixels ? suspend posting on fb pages ? fire community managers ? suspending contracts with ad companies that sell pepsi/others space on the net to advertise ?
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Re:Facebook hate-speech boycott had little effect on revenue by 1123581321 on Sunday August 02, 2020 @05:09PM (#24031776)
Just pausing spend (stopping campaigns in the ad manager. Typically an agency would be told to suspend the campaign and relevant creative (copywriting, art assets) budgets would be paused or diverted to support other media.
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Re:Facebook hate-speech boycott had little effect on revenue by johnchristopher on Sunday August 02, 2020 @05:46PM (#24032055)
I see, hard to believe it was not just a PR and budget move then.
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