The problem with Goodreads is more than just an old-fashioned website. The community there, the whole "social" angle of the site, has been taken over by the same phenomena as on Amazon.com: publishers send free copies of their books to certain reviewers, who often don’t even actually read the book before writing their review, and then those reviewers exploit this attention to build up their own reputations as "influencers" and eventually monetize those reputations. Because their reviews have bright colours and image memes, and cliques support each other with mutual likes, those reviews show up at the top of any book listing.

If you are one of those reviewers who honestly reads and reviews books, then you can feel like your signal is lost in the noise of the shill reviewers. Also, for those who were initially interested in what their real-life friends were reading, the majority of those IRL friends will have dropped off the site over the years, either because of a natural attrition or because they have come to prefer snackable web content over books.