One way to avoid cannibalism among products is have the revenue and profits align so you don’t care what people choose. In that sense, the MacBook at 800 is less than a comparable iPad Pro plus magic keyboard-but you’re also locked in to a keyboard and trackpad.

Personally, I always liked the MacBook Air and MacBook form factors but never purchased them. I went for iPads instead and left power use to a MBP or Mac mini. I could see the MacBook being more compelling if it’s the only way to develop, but they’re moving Xcode to the iPad I think down the road...

Or maybe they think of the MBA and MB as legacy formats. That could make them not directly competitive at all and potentially complimentary.