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Re:Microsoft is reportedly in talks to buy TikTok's US opera... by elorant on Friday July 31, 2020 @04:32PM (#24013639)
They gain access to a huge community of mostly young people to promote their gaming products. You pair it with a good chat service, which they already have through Teams or Skype, and then you can take on Twitch or Discord, which are also gaining a lot of traction.
Re:Microsoft is reportedly in talks to buy TikTok's US opera... by kyle-rb on Friday July 31, 2020 @04:59PM (#24014012)
> you can take on Twitch or Discord

Microsoft already tried to take on Twitch, with Mixer, and failed. (Gamers will probably be wary about jumping onto Microsoft's next doomed platform.)

And anecdotally, Discord replaced Skype for a lot of people in the gaming community, and I don't see people leaving it very easily.

Re:Microsoft is reportedly in talks to buy TikTok's US opera... by basch on Friday July 31, 2020 @05:24PM (#24014340)
I find the closure of Mixer incredibly short sighted IF they end up buying TikTok. They easily could have rebranded/merged Mixer as TiKTok Live and moved their exclusive contracts over to the TikTok brand.
Re:Microsoft is reportedly in talks to buy TikTok's US opera... by ridv on Friday July 31, 2020 @05:55PM (#24014654)
From the outside looking in, it seems like Mixer had other factors that contributed to the decision to close up shop[1].

It seems like Phil Spencer had a meeting with the affected ex-employee but nothing came out of it[2].

Adding on to that, a leaked town hall video really painted a grim image of the company and the management internally.[3]

[1]https://twitter.com/MilanKLee/status/1274830702538821632

[2] https://twitter.com/MilanKLee/status/1286008870935179266

[3] https://www.youtube.com/watch?v=8RZxaSLyjUM

Re:Microsoft is reportedly in talks to buy TikTok's US opera... by basch on Friday July 31, 2020 @05:59PM (#24014690)
TikTok Live is already a feature.

Having live streaming built into the xbox platform + tiktok as a brand and audience would be a much more power combo than just mixer alone.

Re:Microsoft is reportedly in talks to buy TikTok's US opera... by throw_m239339 on Friday July 31, 2020 @06:14PM (#24014852)
Is this the manager seen on the video[3] who was accused of racist behavior? I wonder if they still work at Microsoft, I also wonder who put these people in charge.

I don't believe Mixer was shut down because of bad management though, if the people in charge weren't getting results, then Microsoft would have just replace them.

Re:Microsoft is reportedly in talks to buy TikTok's US opera... by ridv on Friday July 31, 2020 @07:23PM (#24015508)
It was not the same person. The person in the video was Shilpa Yadla according to ArsTechnica[1].

I would tend to agree that management not getting results could be replaced. It could be that bad management was a symptom and not the cause.

[1] https://arstechnica.com/gaming/2020/06/microsoft-is-killing-...